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The Auto Industry's Play for the Female Driver


When I began writing about the auto industry over a decade ago, I was ambivalent about cars. Though I lived in Detroit, the ultimate car town, I was married to an abusive man who had hidden my keys for several years. I worked as an arts reporter, but the shrinking Detroit newspaper economy meant that opportunities were slim. All the major car magazines, however, had a substantial presence in the local area—and I needed a job.

I applied for a paid internship at AutoWeek Magazine . After a few weeks of moving cars for the editors, I was hooked. The thrill of driving shiny, brand-new sports cars was empowering; it added a dizzying spring to my step. Then I left the violent husband, moved to New York, and began to cover cars as one of my main beats. In less than one year, I went from being intimidated to brazen at the wheel.

Very few women are privy to the adventures I was afforded—driving on racetracks, traveling to the glamorous Grand Prix of Monaco and the posh Aston Martin Centennial in London, meeting car collectors who told incredible stories about their vintage vehicles. Knowing about cars gave me a cool edge in New York City. It meant that I was fun at parties, offering car-buying advice to friends and answering questions about horsepower that would impress even the most cynical (usually male) gearhead in the room.

A female designer at BMW headquarters. Photo: BMW

I had learned quite a bit about cars from my many years of interviewing executives and test-driving hundreds of vehicles. I became something of an expert. Though I wasn't the first, nor am I the only, woman to write about cars, that doesn't mean there haven't been bumps in the road, so to speak. Like in most male-dominated industries, sexism is alive and well in the auto business, and I have collected my share of harassment stories. Early on, I decided to see threatening or rude behavior as a sign I was making waves as a feminist in an old-school...

Source: Racked - All


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    In v.1-8 the final number consists of the Commencement annual.

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  • Software company accuses Ford of trade secret theft

    07/17/15 ,via Detroit Free Press

    Ford said in its statement that the Versata lawsuit was retaliation for Ford filing its lawsuit. "Versata's Texas case is a retaliatory attempt to avoid the lawsuit in Michigan, where Ford's software was developed and used. Ford will move to dismiss or ...

  • New Lincoln Continental will be Michigan made

    07/15/15 ,via USA Today

    Ford confirmed Wednesday that the all-new Lincoln Continental full-size sedan slated to go on sale next year will be built at its Flat Rock plant in Michigan ... The Flat Rock plant makes the Ford Mustang as well as the Ford Fusion. It has the capacity ...

  • Rare 1969 Boss 429 Mustang For Sale - In Sweden

    07/05/12 ,via Motor Authority

    Michigan. While unmolested Boss 429 Mustangs are a rare find in the United States, they’re an even rarer find in Europe. Imagine our surprise then, when a Motor Authority reader in Sweden contacted us about his 1969 Boss 429 Mustang, for sale on Race ...

  • New Lincoln Continental to Be Built in Michigan - Video, Photo Gallery

    07/16/15 ,via Auto Evolution

    where the Fusion is made in parallel with the Ford Mustang . From our point of view, a Lincoln brand that promised it will reinvent itself with the new Continental is praiseworthy. But manufacturing the future flagship in Michigan is even more praiseworthy ...

  • Ford Bringing Lincoln Continental Back

    07/16/15 ,via WILX

    The 28-year-old Flat Rock plant currently builds the Ford Mustang sports car and the Ford Fusion sedan. A Michigan assembly plant will build ... Detroit will build the Continental, which goes on sale sometime next year. The 28-year-old Flat Rock plant ...

1967 Ford Mustang Shelby For Sale

1967 Ford Mustang Shelby For Sale
Image by www.greatvehicles.com

Used Ford Mustang GT '05 for sale in Michigan By Owner

Used Ford Mustang GT '05 for sale in Michigan By Owner
Image by www.autopten.com

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Image by www.classyauto.com


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